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Direct Marketing Trade Associations Professional organizations are a great way to keep abreast of the ever changing rules, regulations, techniques, and tools of direct marketing. Consider joining one or more of the following. The Direct Marketing Association http://www.the-dma.org The Direct Marketing Association (DMA) is the nation's premier organization for direct marketers. Annual membership is based on company income, and your membership fee goes to assist the DMA in sponsoring trade shows throughout the country as well as supporting lobbying efforts on legislation and postal regulations that effect direct marketers. The DMA also provides a "member's only" library and legal counseling service. Regional Organizations and Clubs Regional direct marketing associations and clubs are a great way to meet other direct marketer's in your "neck of the woods." They also provide a ready-made network for you to find local services like advertising agencies, mailing services, fulfillment companies, and telemarketing firms. Direct Marketing Club of New York http://www.dmcny.org New England Direct Marketing Association http://www.trainingforum.com/NEDMA/ Mid-America Direct Marketing Association http://www.madma.org/ Florida Direct Marketing Association http://www.fdma.org Direct Marketing Club of Southern California http://www.dmcsc.com The Philadelphia Direct Marketing Association http://www.the-pdma.org |
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