List Management Module (LMM)
Once you've earned a customer's loyalty, generating reorders provides one of the highest returns available to a direct marketer. And if you have a prospect that's given you contact information but hasn't ordered, regularly giving that prospect an opportunity for his or her first purchase is a marketing "best practice." Our List Management Module is just the tool you need to create segmented target lists of your customers and prospects for mailing, e-mailing, or telemarketing, in other words, generating that extra sale. The module includes a sophisticated query building tool that enables you to precisely build your list based on customer or prospect type, product purchased, advertising source, gross dollar amount spent, number of orders, geographic location, date of last activity, number of mailings, even any of your own customized customer fields.
