Customer Management
It's one of the cardinal rules of commerce and direct marketing - the more you know
about your customers, the better you can sell to them! Every time a
customer makes a purchase of an item, sends and email, requests a catalog, receives
a mailing, or just calls in to chat - it's an opportunity to know your
customer better, add new information, and build your business for the
future. You need to be able to record and track customer information
"behind the scenes" while still providing the kind of high
quality customer service that sets your firm apart from your competition.
That's where Mail Order Manager (M.O.M.) comes in!
Lookup Customers Fast and Accurately!
Whether it's 5 thousand or 5 million names, when "Mr. Robert Smith"
calls on the phone to place an order, you have to find him fast no matter
how many "Smiths" you have in your customer list.
With Mail Order Manager, it's easy! Enter a last name, company name, ZIP-code, phone
number or e-mail address, and MOM's powerful relational database searches
your entire customer file in just seconds. And, don't worry about spelling
mistakes - M.O.M. can even search on a last name or company name that
"sounds" the same.
If there are multiple matches to your search, just use your mouse to
click on the right one in the list. If there are no matches - search
in a different way, or enter the name and address as a "new"
customer. You can even create your own "customized" search
field.
Everything There is to Know About a Customer
- Right on One Screen
Most people would agree, the key to providing excellent customer service
is to be able to have "the" answer for "the" question.
When it comes to providing instant access to every aspect of each and
every one of your customers, Mail Order Manager's power is simply unmatched. From one
single screen you can do everything - enter new orders, review previous
orders, list products purchased, record payments, manage contacts, update
customer demographics - and, all with just a few clicks or key strokes!
B-to-B Made Easy
If you sell to other businesses, Mail Order Manager gives you the tools you need
to succeed. Establish customer terms and credit limits. Apply
finance charges and run monthly statements, select tax-exempt status,
and setup special customer pricing discounts right down to the product
level. And, because there's no limit to the number of separate billing,
shipping, sold-to, and contact addresses that can set up for a client,
M.O.M. can manage your sales even for the largest business.
Catalog Requests are a Breeze!
When a customer requests a catalog, just check off the box for a mailing
label and select the catalog to be sent. You can even issue a promotional
discount or catalog rebate credit toward the customer's next order.
Keeping in Touch - Customer Contact
How many times have you had a customer call or email and ask "I'd like you
to send a catalog to me, but I think I may have already asked for one
last week. Can you check for me?" Or, maybe a customer calls and
asks to talk "to the person that they talked to the last time"
without knowing the name of your staff member. Mail Order Manager makes tracking customer
contacts simple - you'll always know what was sent, when it was mailed,
who the customer talked to, and what they talked about.
Create Hundreds of Customized Sales Letters!
Design your own custom form letters. Use our own built-in word processor
and spell checker or MS WORDŽ. Send letters to new customers
when they are ordering or to prospects when they call or write for your
catalog. Select to print, fax or e-mail letters right from your M.O.M.
screen!
Expand Customer Contact with the Optional
Telemarketing Module.
The power of Mail Order Manager's contact management expands exponentially when you
add this option. Manage your outbound and inbound calling. Create and
maintain a complete call log for each customer. You can assign salesperson,
record interest level, schedule call-backs and call-back topics. You
can even design telemarketing campaigns using the optional List Management
Module - create target lists and load them directly to the call schedule
log with assigned salesperson and first-call topics.
Design a Customized Customer Profile for Your Company
Almost every company has a need to record and track some unique information
about their customers. Commonly known as "customer demographics,"
the information is as varied as the imagination - for a clothing company
it might be waist size and in-seam, for a sporting goods company it
might be age, sex, and favorite sport, for a video company it might
be preferences in type of movie or favorite movie stars.
Mail Order Manager's "Demographics Builder" (included with the optional
List Management Module) lets you build a customized information database
consisting of as many fields and free-form questions that you need to
completely "profile" your customer. You can even incorporate
special graphics. And, when you want to do a target mailing or
telemarketing campaign based on any of your demographic information,
it's right at your fingertips.
Reward Your Good Customers
Design a points and rewards program for your customers.
The more they purchase, the more points they earn and can "spend"
on their next order. You decide how the points are earned and
spent - specific products purchased or order total. M.O.M. automatically
keeps a running account of each customer's points and rewards activity,
and you can print special statements to keep your customers informed
and encourage more buying!
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M.O.M. lets you look up and find your customers fast - no matter how many names you have in your database.
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Designed
to look and act like a tab file, M.O.M.'s customer detail
screen lets you quickly locate information about orders, contacts,
accounts and more with just a few clicks of the mouse.
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With
the optional List Management Module, design your own custom
demographics database and screens to capture specific customer
information unique to your company.
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