Managing the costs associated with
target marketing is one of the most challenging jobs for any successful
direct marketer. Paper prices and postage costs make it almost impossible
to simply "mass mail" your catalog, and the high costs associated
with long distance calling require exceptional accuracy when planning
a telemarketing campaign. Mail Order Manager's optional List
Management Module gives you the power you need to select names
with razor-sharp accuracy, plus all of the options to manage, to your
target lists with big postage savings!
The Power to Select!
When it comes to your customers, M.O.M.'s a know-it-all! Every piece
of information on every customer and prospect is available with just
a few clicks of your mouse! Select to include or exclude names from
your list using anything and everything you know about your customer.
- Customer Type
- Advertising Source
- Catalog
- Type of Products Purchased
- Order Frequency
- Payment Method
- Custom Demographic
information
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- Geographic Location
- Date of Last Activity
- Products Purchased
- Amount Spent or Profit
- Customer Number
- Sales Person
- Points & Rewards Activity
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Create and Save Queries and Lists
Mail Order Manager makes working with lists easy! Create a list query consisting
of the set of include and exclude statements that you need to do a
special mailing for a new product. Include all of the customers that
purchased the related products, then exclude all the customers who
already purchased the new product. Compile your list and see the exact
counts for each include or exclude statement as well as a running
total of all the names in your list. Save your query and use it again
to create the same list, or modify it to create a slightly different
list. And, you can save your lists too! Each query can have an unlimited
number of lists associated with it!
Eliminate Duplicates and Remove Bad Addresses
At today's postal rates, why mail to somebody more than once? M.O.M.'s
powerful de-duplication feature lets you "scrub" your entire
customer file of duplicates and incomplete addresses. You can even
export a file to the USPS to update your
list with any changes from their National Change of Address (NCOA)
database.
Print Labels and a Whole Lot More!
Enjoy the convenience of Windows-managed printing. M.O.M. gives you
full support for the entire complement of standard Avery label formats
plus many others - over 100 different formats in all!
You can also mail/merge a letter to your list and send it as printed
letter, "broadcast" fax or e-mail.. And, if you're preparing
a list for outside use, either by a letter shop or for rental, you
can specify exactly what customer information fields are to be included
in the list - from simple name and address to the customer's complete
demographic profile! And, if you have the optional M.O.M. Contact
Management Module, you can download the list to the outbound call log and assign
specific sales IDs and call topics!
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| Create and save lists, eliminate
duplicates, run sample "test" lists, print mailing
labels on over 100 different label formats - all from one single
screen. |
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| Identify your best customers using
the RFM Analysis feature in the List Management Module.
Each customer is automatically given a unique value based on
how Recently they ordered, the Frequency of their orders, and
how much Money they spent. Use the RFM value to offer
special pricing or create lists of your very best customers |
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