Back Office Complexities of Selling on Multiple Channels
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Proponents of selling retail products across multiple online channels don't often discuss the back office reality of managing it all. Merchants who sell on, say, (a) their own ecommerce sites, (b) Amazon, (c) eBay and (d) Facebook must update — on four separate websites — stock quantities, prices, product descriptions, discontinued items, new items and much more. And then they need to fulfill, manage and track the orders from all four channels.
In short, without automation that entire process can be a nightmare. We spoke with Fred Lizza, CEO of Dydacomp — which makes Multichannel Order Manager, an order management software solution — about the realities of selling across multiple channels.
Practical eCommerce: Your company works with merchants who sell products across multiple channels. How is a merchant supposed to know what channels to use?
Fred Lizza: "Well, the merchants always start with their own websites, their own branded environments. Then they should select channels depending on their particular product category and price point. For the merchants where just getting a lot more product out there even — if it's at lower margins — is a benefit, then the big marketplaces that bring together lots of people are the spot for them, and they don't mind being price compared against other shops. Other merchants that have a more specialty product, they're going to look for a niche site.
Click here to read the entire interview.Call us now at (800) 858-3666 and learn more about how upgrading to PCI compliant Multichannel Order Manager and cloud hosted SiteLINK ecommerce software will accelerate order processes across all channels of your business from ecommerce and catalog fulfillment to retail and third party marketplaces like Amazon fulfillment and eBay software.
