5 Tips to Optimize Your E-Commerce Site During the Holidays

As read in Retail Online Integration.

The final six weeks of the year — Thanksgiving through Dec. 31 — are the most important for retailers, as robust sales can result in many closing their books in the black. For those who depend on an e-commerce site to deliver added holiday revenue throughout the season, ensuring that your site continues to operate effectively is of the utmost importance.

With more than 2 million online merchants in the U.S., consumers have a plethora of shopping options. Couple this with the findings that consumers will wait an average of up to 10 seconds for a website page to load before abandoning the site and visiting another and the need to optimize your site becomes imperative. Retailers should take the following measures now to ensure they're prepared throughout the holiday season.

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