5 Ways Small- and Mid-sized Merchants Can Compete with Large Merchants
As read in Multichannel Merchant
According to a Forrester Research report, online sales are expected to reach $210 billion in 2012, with that number increasing to $249 billion by 2014. This report illustrates the real opportunity for small and mid-sized merchants to capitalize on the continuing surge in ecommerce.
However, these retailers need to ensure profitability while avoiding risk. Merchant fraud detection, cloud computing and mobile commerce are among the top trends currently driving business, therefore small businesses need to prepare themselves to edge out their competitors.
Jacque Pelletier, founder of Fashion Connection, says that the ability to manage his inventory across multiple platforms has helped the business flourish and differentiate itself from local brick-and-mortar competitors. Additionally, the Fashion Connection, is looking ahead and readying themselves to take on bigger challenges such as mobile commerce.
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