Online consumers are placing fewer but larger orders
As seen in Internet Retailer
Consumers who shop online are placing fewer but larger orders, resulting in a nearly 4% overall increase in sales through March of this year compared with the same period last year, Dydacomp says in a new index of small and mid-sized online retail businesses.
The Dydacomp SMB Index, prepared for Internet Retailer, is based on data compiled from more than 1.7 million orders per month at more than 1,500 e-commerce operators across more than 15 product categories—accounting for more than $200 million in combined monthly retail sale; the retailers are users of Dydacomp’s order management software.
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