Jewelry products lead a drop in April online sales
As seen in Internet Retailer
April was a tough month for small and mid-sized online retailers, as their overall sales dropped 4.3% year over year and the number of transactions declined 7.6%, according to an index of small and mid-sized online retail businesses compiled by Dydacomp, which sells order management software.
Leading the sales decline was the jewelry category, where sales fell 39.4% and the number of transactions declined 22.3%. Year to date through April, online jewelry sales were down 20.9% over the same period last year, and the number of transactions decreased 27.3%.
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