Robert Coon Named President of Dydacomp

Totowa, NJ (January 20, 2005) - Dydacomp Development Corp., the publishers of Mail Order Manager (M.O.M.) software, have this week announced the promotion of Robert Coon to president of the company. According to company co-founder and CEO, Dave Kopp, "Rob is a perfect fit for the position. In his previous position as Vice President of Sales and Marketing, Rob has developed a keen understanding of our customer's needs and emerging industry trends. These skills will serve both our firm and the M.O.M. user community well as he takes over management responsibility for the entire company."

Coon started at Dydacomp in 1994 during the company's expansion of its sales and customer service departments for its M.O.M. for DOS software. Between 1996 and 1997 Coon, then Sales & Marketing Manager, coordinated successful back-to-back launches of the company's M.O.M for Windows product and SiteLINK ecommerce hosting service.

Since 2001, as Vice-President of Sales & Marketing, Coon has helped create and release several new versions of the company's flagship M.O.M. software, including a full UK Edition. As V/P he had also advanced the company's payment processing and web design service offerings by introducing departments that focus on these services through the M.O.M. user point-of- view.

In 2005 Dydacomp will start shipping M.O.M. XL, a large-scale edition of Mail Order Manager that is designed for the unique requirements of high-volume, multi-channel operations. According to the newly appointed president, "With M.O.M. XL, any size business will now be able to benefit from the incredibly robust features that have established Dydacomp as the industry's automation leader in the small and mid-size business segments."

"By adding XL to the line up our customers will be empowered to select the M.O.M. solution that best fits their current needs and current budget. It will be exciting to see customers that start with small business editions of M.O.M. scale into the XL Edition as a result of how well our products and services help them grow and succeed." Coon continued, "Best of all, our customers will capitalize on their initial M.O.M. investment and training along the way since the M.O.M. interface remains consistent across editions, eliminating any need to retrain staff. Similarly, data conversions within the M.O.M. family are automated, saving our customers time and money as they transition."

About Dydacomp
Dydacomp solves the business automation and order management needs of small to medium-sized (SMB) retail and fulfillment businesses. Dydacomp's latest innovation, Freestyle Commerce, is the next-generation, cloud-based order management solution that provides SMB retailers with a choice in order management solutions, in the cloud or on premise, to meet business needs. Over 2,000 multi-channel merchants rely on Dydacomp's Freestyle Commerce, Multichannel Order Manager (M.O.M.) and SiteLINK solutions to automate their back office operations and drive business growth. Dydacomp's clients engage over a million shoppers daily, generating nearly 10 million in gross merchandise sales every day and manage over $4 billion in inventory. For more information, visit www.dydacomp.com and www.freestylecommerce.com and follow us on Twitter @dydacomp.

Press Contacts:
Laura Hills
Vice President, Marketing
Dydacomp
1.800.858.3666 ext. 231
laura.h@dydacomp.com

David Fretwell/Ariel Burch
PAN Communications
1.617.502.4300
Dydacomp@pancomm.com