Dydacomp Introduces M.O.M.'s First Bi-Directional Interface at MIVA Small Business Conference
Connects M.O.M. and MIVA Merchant to Create
Scalable System for Growing Businesses
TOTOWA, N.J., September 7, 2006 - Small business owners seeking to maximize profitability and minimize operating costs turned last week to the MIVAŽ Small Business Conference to find solutions. Dydacomp answered the call introducing the first and only bi-directional interface with e-commerce application MIVA Merchant for M.O.M.
Building on customer feedback and consultation with MIVA at last year's Small Business Conference, Dydacomp and MIVA created a seamless, fully-automated direct feed from MIVA Merchant to Mail Order Manager (M.O.M.), Dydacomp's PC-based order processing and catalog management system. This new interface allows companies not only to export orders from their e-commerce site to M.O.M. but also to push real-time inventory, order status and tracking information back to the site.
"Our new interface with MIVA Merchant allows small business owners to manage their online presence, order processing, fulfillment and customer records from one easy-to-use, highly scalable application," said Albert Realuyo, Dydacomp Vice President of Product Management, "The combination of MIVA Merchant and M.O.M. allows for business growth and the accompanying increase in volume without switching e-commerce solutions."
In addition to the MIVA interface, M.O.M.'s list management capacity allows merchants to collect and use demographic information to increase repeat business and create more effective direct marketing campaigns. "M.O.M.'s demographic tracking is a powerful tool for multichannel marketers," said John Woodhour, Dydacomp's Manager of Sales, "For example, a sporting goods retailer can use M.O.M. to ask customers for their favorite baseball team, record the information and create a targeted e-mail campaign for team specific merchandise." The software solution also is able to generate recurring billing and shipping, allowing merchants to offer club plans that further capitalize on demographic data.
Dydacomp solves the business automation and order management needs of small to medium-sized (SMB) retail and fulfillment businesses. Dydacomp's latest innovation, Freestyle Commerce, is the next-generation, cloud-based order management solution that provides SMB retailers with a choice in order management solutions, in the cloud or on premise, to meet business needs. Over 2,000 multi-channel merchants rely on Dydacomp's Freestyle Commerce, Multichannel Order Manager (M.O.M.) and SiteLINK solutions to automate their back office operations and drive business growth. Dydacomp's clients engage over a million shoppers daily, generating nearly 10 million in gross merchandise sales every day and manage over $4 billion in inventory. For more information, visit www.dydacomp.com and www.freestylecommerce.com and follow us on Twitter @dydacomp.
Vice President, Marketing
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David Fretwell/Ariel Burch