DMSI - Independent Consultant for M.O.M.
Since 1999, more than 100 MOM executives like you have turned to DMSI for help to make the most out of their MOM investment. Our clients typically are catalogers or e-retailers who have 25,000+ customers, and need hands-on start-up or marketing advice for integrating MOM to fit their specific business model.
Our mission at DMSI is two-fold:
1. Installation services - to help you get started with MOM. This often includes database conversion from your previous system, but may also include MOM report writing and customization.
- Data conversion – down to the item level – retains your precious customer history.
- Shopping cart Integration: we can help with custom API installation from your shopping cart to MOM.
2. WiseGuys Marketing Services - to leverage your customer data and make more money! Since 2003, our award winning WiseGuys Marketing Software integrates seamlessly with your MOM customer data. WiseGuys provides the data mining tools for you to send the right message to the right customer at the right time (and analyze the results)!
WiseGuys features with Dydacomp's Multichannel Order Manager include:
- Advanced Customer deduping and householding – to avoid annoying customers and save postage.
- RFM analysis (Recency, Frequency, Monetary Value) – to target your customer mailings for higher yields.
- Matchback Response Analysis – for catalogers, see the ROI on each segment of your mailing (without expensive 3rd party analysis).
- Lifetime Value Analysis – to measure the success of your customer retention initiatives.
- Market Basket Analysis – Amazon made product recommendations famous: we provide the cross sell probabilities for your own mix of products.
- Landing Page Optimization – which web page should your Google keyword land on? We will show you.
Contact DMSI Today
Please feel free to contact DMSI with any questions or requests for further information.
Bruce Gregoire, President
DMSI Desktop Marketing Solutions, Inc.
3814 Bent Branch Road
Falls Church, VA 22041