Porsche Downshifts into M.O.M.

June 1998 – Dydacomp Development has added another highly recognized name to its family of Mail Order Manager (M.O.M.) users. Porsche Cars of North America has recently acquired M.O.M. to administer all of the operations for their new catalog sales division.

Porsche learned about the Mail Order Manager catalog management system from one of their consultants who knew of Dydacomp from The Guide to Catalog Management Software by Ernest Schell. "We liked that M.O.M. is PC-based, quick and easy to use.", says Susan Schroeder, Manager of Brand Merchandising. Schroeder further explained that M.O.M. was brought on board specifically to handle inbound activity stemming from an annual catalog distribution of 350,000. "In the past, we’ve been strictly dealer-based. Now we’re looking to sell direct in the [mail order] industry." Susan also made mention of intended plans to develop a web site to further compliment this new direct marketing division.

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About Dydacomp

Dydacomp specializes in multi-channel software solutions for e-commerce, catalog, DRTV, and traditional point-of-sale business. Dydacomp's popular Mail Order Manager® (M.O.M.) software, first released in 1986, is fully featured including integrated Ecommerce, inventory control, order entry, customer maintenance, credit card processing, list management, fulfillment and other related functions. Through M.O.M., online merchants using MIVA®, Shopsite®, Yahoo!®, eBay®, Amazon®, SiteLINK® and other carts or marketplaces can manage their entire back-office operations. Dydacomp's client base, approaching 10,000 Mail Order Manager installations worldwide, consists of e-commerce, mail order, fulfillment, distribution and call-center companies.

Contact:
Lisa R. Gittleman
Marketing Specialist
Dydacomp
(973) 237-9415, ext. 215
lisa.g@dydacomp.com

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