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Dydacomp Introduces M.O.M.'s First Bi-Directional Interface at MIVA Small Business Conference

TOTOWA, N.J., September 7, 2006 - Small business owners seeking to maximize profitability and minimize operating costs turned last week to the MIVA® Small Business Conference to find solutions. Dydacomp answered the call introducing the first and only bi-directional interface with e-commerce application MIVA Merchant for M.O.M.

Building on customer feedback and consultation with MIVA at last year's Small Business Conference, Dydacomp and MIVA created a seamless, fully-automated direct feed from MIVA Merchant to Mail Order Manager (M.O.M.), Dydacomp's PC-based order processing and catalog management system. This new interface allows companies not only to export orders from their e-commerce site to M.O.M. but also to push real-time inventory, order status and tracking information back to the site.

"Our new interface with MIVA Merchant allows small business owners to manage their online presence, order processing, fulfillment and customer records from one easy-to-use, highly scalable application," said Albert Realuyo, Dydacomp Vice President of Product Management, "The combination of MIVA Merchant and M.O.M. allows for business growth and the accompanying increase in volume without switching e-commerce solutions."

In addition to the MIVA interface, M.O.M.'s list management capacity allows merchants to collect and use demographic information to increase repeat business and create more effective direct marketing campaigns. "M.O.M.'s demographic tracking is a powerful tool for multichannel marketers," said John Woodhour, Dydacomp's Manager of Sales, "For example, a sporting goods retailer can use M.O.M. to ask customers for their favorite baseball team, record the information and create a targeted e-mail campaign for team specific merchandise." The software solution also is able to generate recurring billing and shipping, allowing merchants to offer club plans that further capitalize on demographic data.

About Dydacomp

Dydacomp specializes in multi-channel software solutions for e-commerce, catalog, DRTV, and traditional point-of-sale business. Dydacomp's popular Mail Order Manager® (M.O.M.) software, first released in 1986, is fully featured including integrated Ecommerce, inventory control, order entry, customer maintenance, credit card processing, list management, fulfillment and other related functions. Through M.O.M., online merchants using MIVA®, Shopsite®, Yahoo!®, eBay®, Amazon®, SiteLINK® and other carts or marketplaces can manage their entire back-office operations. Dydacomp's client base, approaching 10,000 Mail Order Manager installations worldwide, consists of e-commerce, mail order, fulfillment, distribution and call-center companies.

Contact:
Lisa R. Gittleman
Marketing Specialist
Dydacomp
(973) 237-9415, ext. 215
lisa.g@dydacomp.com