Multichannel Order Manager (M.O.M.) Case Studies
Challenges
When it comes to purchasing luxury bedding online, customers expect a customized experience in which they can easily view different materials, patterns and colors to find the right one. Aaron Parnes, marketing manager of ShopBedding.com, realized the company’s eCommerce platform wasn’t able to meet these unique needs. The site was built on an aging unsupported system, which was vulnerable to security breaches and downtime The company started as a bedding wholesaler over fifty years ago, and recently opened their online retail division, selling luxury bedding directly to the public at significantly discounted prices. Their product line includes pillow shams, dust ruffles, bed skirts, satin pillow cases and complete satin bedding sets to meet a customer’s every bedding need.
As the number of online orders increased and the business grew, it became more difficult and time-consuming to manage the daily processes involved in inventory management, fulfillment, and shipping. They knew that in addition to a new eCommerce platform, they needed an order management solution that would help streamline and automate their labor-intensive processes. At the time, they were manually entering order information several times into different systems, which left the door open to data entry errors. They were using QuickBooks Enterprise Edition for order management but it didn’t have the features and functionality needed to handle the increased volume. Aaron & his team started an extensive search to find a new eCommerce system that the company could customize while considering cost. In addition, they looked for the right solution that would be capable of managing and fulfilling orders while meeting their growing business needs.
Click here to download the complete ShopBedding.com success story today to read more about the return on their Multichannel Order Manager & Magento investment.
The Company
Natick, Massachusetts-based Trainer’s Warehouse, formerly Office Images, Inc., was born in Chairman Mike Doctoroff’s spare bedroom/home office with a single idea to design and manufacture picture frames for office cubicles. When Doctoroff received an unusual order for 500 QubeFrames he asked the customer how they were being used. When the customer told him they were for trainers to distribute their certificates, the course of Doctoroff’s home business changed. Dedicated to providing trainers, presenters and educators hard-to-find, fun, innovative and inspiring quality products to help do their jobs better, Trainer’s Warehouse produced its first catalog in 1994 with about 50 products including the QubeFrame. The 12 page blue, black and white catalog quickly grew to the 48 page, information-packed, full color resource bursting with over 350 products.
The Challenge
In 1998 Trainer’s Warehouse was using the same systems, DAC-EASY and Q&A Contact Manager, they had used since the company’s inception which were outdated and ill-fitting. This combination made for a great deal of double work and did not allow them to capture and report on demographic information, customer source codes or buying behavior. Susan Doctoroff Landay, President of Trainer’s Warehouse, knew the company needed to make a change or the system would inhibit their growth. The system needed to be easy to use, easy to convert to and cost-effective, given the small size of the company at the time. Further, the system needed to interact with their recently launched web store, quickly importing orders and adjusting inventory as well as capturing customer information for storage in the database.
Click here to download the complete Trainer's Warehouse success story today to read more about the return on their Multichannel Order Manager & SiteLINK Ecommerce investment.
