Multichannel Order Manager (M.O.M.) eCommerce Case Studies

Carolina Cookie Company

Carolina Cookie uses M.O.M. for Order Management It was 25 years ago when Carolina Cookie Company turned on the ovens and started offering fresh-baked cookies in mall retail stores in North Carolina. Word-of-mouth spread about the delicious cookies and soon the company expanded into mail order. As catalogs were sent out, the business began to grow, but it didn’t take long to uncover bottlenecks in the order and fulfillment processes.

The company built its reputation on shipping out cookies on the same day they are baked, but they needed to automate their back office processes and increase productivity in order to keep up with the demand. That’s when they turned to Multichannel Order Manager (M.O.M.) from Dydacomp.

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Out of the Box Publishing Inc.
Out of the BOx Publishing uses M.O.M. for order management

In 2005, Out of the Box Publishing was growing rapidly and expanding into mass market distribution channels. The company transitioned from a specialty retailer to a mass market business model. Under the new business model, the “big-box” retailers it worked with required EDI (Electronic Data Interchange) for purchase orders, invoices and other related documentation. Out of the Box’s first trading partner was Target. It was a difficult and manual process to provide the back-end documents that Target required. When the company added Kohl’s to its growing list of “big-box” retailers it supports, it could not get the back end documents prepared correctly. Amazon came later, and Amazon was the account that motivated OTB in using an EDI component. So, Out of the Box developed a customized EDI program to be able to prepare back end documents correctly.

Out of the Box Publishing has been a Multichannel Order Manager (M.O.M.) customer since 1997. In 2009, it started working with Dydacomp for EDI. Now, it can send carton label detail via EDI. OTB also works with a Dydacomp EDI partner for mapping.

Read the full case study uses M.O.M. for Order Management As the number of online orders increased and the business grew, it became more difficult and time-consuming for to manage the daily processes involved in inventory management, fulfillment, and shipping. They knew that in addition to a new eCommerce platform, they needed an order management solution that would help streamline and automate their labor-intensive processes. At the time, they were manually entering order information several times into different systems, which left the door open to data entry errors. They were using QuickBooks Enterprise Edition for order management but it didn’t have the features and functionality needed to handle the increased volume. Aaron & his team started an extensive search to find a new eCommerce system that the company could customize while considering cost. In addition, they looked for the right solution that would be capable of managing and fulfilling orders while meeting their growing business needs.

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E. Burnham Cosmetics
E. Burnham Cosmetics uses M.O.M. for Order Management For over 20 years, E. Burnham Cosmetics has focused on maintaining beautiful skin by providing consumers with the latest anti-aging retinol based skincare products. The company’s club membership program, which ships Retinol Ultra Skin Care Crème along with other products on a unique shipping interval, was quickly expanding when Nancy Kittle, President, and her team found the home grown club membership data base management system was no longer adequate to manage the business. It was not going to be able to handle the increased order volume they were generating. Since their products were not available in stores, they needed to ensure fast and efficient shipping to their growing customer base, while offering a variety of iterations of shipping schedules and product selections in the Club. In addition, the support costs just to maintain their system were rising to unreasonable levels. The team needed to find another solution to manage their club program. They also started the search for a powerful eCommerce platform to help increase their online presence and grow their business.

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