Dydacomp Announces Freestyle Commerce™ to Bring Order Management to the Cloud

Next-generation order management to help SMBs accelerate growth with anytime, anywhere access and smarter business insight.

PARSIPPANY, NJ, March 13, 2013 - Dydacomp, a leading provider of order management solutions for small and mid-sized eCommerce and multichannel merchants, today announced Freestyle Commerce™, the next-generation, cloud-based order management solution for small and mid-size businesses (SMBs).

Freestyle Commerce (Freestyle) allows SMB merchants to run retail or distribution operations smarter and simpler with just a browser and an Internet connection. The cloud-based technology provides the ability to accelerate growth, process and fulfill orders, manage inventory and access customer information over the Internet. Tightly integrated with third-party eCommerce software Magento®, Freestyle Commerce provides users with the smart, always up-to-date business insight they need to grow sales as efficiently as possible, while still providing the ideal customer experience and growing overall revenue.

Freestyle Commerce incorporates visual dashboards that allow users to easily access smart, up-to-date business information anytime, from anywhere. The new, cloud-based solution provides several additional benefits, including:

• Individual dashboards that allow users to focus on the metrics that matter most to the business, like sales data, inventory information and order status.

• Inventory tracking capability across all eCommerce and offline sales channels.

• Customer-centric service tools that deliver immediate access to all key customer data.

• Easy-to-use, faster-to-implement and scalable solution with lower total cost of ownership.

"Small to medium-size merchants are operating in a business environment that is vastly different from even a few years ago, with a challenging economy, fluctuating market conditions and an abundance of information available to consumers at their fingertips," said Fred Lizza, chief executive officer at Dydacomp. "Dydacomp has always offered our SMB retailers a solution that helps them increase customer retention and acquisition. Freestyle Commerce is a huge opportunity for SMB retailers to utilize the power of cloud computing to capitalize even further on these growth opportunities by enabling Dydacomp to make it even simpler and easier for them to manage orders from multiple channels."

Freestyle Commerce is the latest innovation from Dydacomp, delivering a cloud-based alternative to the Multichannel Order Manager (M.O.M.) product. Freestyle targets small and mid-size merchants looking to automate their order processing operations for the first time. Dydacomp remains dedicated to innovating M.O.M. and will continue to enhance, support and market M.O.M. as its on-premise software solution.

"The release of Freestyle Commerce reflects Dydacomp's commitment to giving Magento merchants increased flexibility and better insight through cloud-based order inventory and customer management," said Ryan Thompson, Director of Partnerships at Magento. "Freestyle Commerce, together with Magento's eCommerce platform, offers SMB retail merchants effective ways to use order management to gain the operational efficiencies needed for growth."