The module has not been activated or there is an issue with the license.
February 22, 2012 (Parsippany, NJ) - Dydacomp, a leading provider of business technology platforms for small and mid-sized eCommerce and multichannel merchants, today announced best practices that will help merchants successfully target consumers to reverse the growing trend of abandoned online shopping carts.
According to a 2010 Forrester Research report, 88 percent of online consumers surveyed responded that they have abandoned their online shopping carts without completing a transaction. The same report reveals that the rate of abandonment overall was 51 percent. Some of the top reasons given for not following through with an online purchase are:
“Once consumers have moved to the checkout process during an online shopping experience, we begin seeing a significant drop off between those who walk away from the transaction and those who complete it,” said Fred Lizza, CEO of Dydacomp. “Consumers will continue to use websites to research costs and find the best value; however, merchants can be more diligent in converting what these shoppers put into their carts into completed purchases. With a few site changes, online retailers can begin reversing the spiraling trend of abandoned shopping carts.”
The success of an online business is predicated on getting the consumer to the checkout process and finalizing the transaction. Along the way there are a number of steps online retailers can take to shift a healthy percentage of abandoned carts into completed transactions. The following best practices from Dydacomp can boost that conversion rate:
Dydacomp provides essential order, inventory and customer management solutions to growing multichannel retailers that integrate easily with eCommerce platforms to drive efficiency, productivity, insight and growth. Dydacomp’s proven on premise & cloud-based solutions enable small to medium sized retail & fulfillment businesses to grow faster by expanding their eCommerce presence & automating back office operations to manage critical aspects of their business: multichannel order management; inventory visibility & control across multiple channels; drop ship management; rapid, reliable order fulfillment; customer management; integration with Magento, eBay & more.
Freestyle Commerce is Dydacomp’s latest cloud-based innovation. Freestyle is tightly integrated with third-party eCommerce software Magento, providing users with the smartest order management dashboards for the always up-to-date business insight they need to grow sales.
Over 2,000 multichannel merchants rely on Dydacomp's Freestyle Commerce and Multichannel Order Manager (M.O.M.) solutions to automate their back office operations and drive business growth. Dydacomp's clients engage over a million shoppers daily, generating nearly 10 million in gross merchandise sales every day. For more information, visit www.dydacomp.com and follow us on Twitter @dydacomp.
CMO & EVP, Sales
Learn more about Multichannel Order Manager (M.O.M)
Complete the form and we will contact you shortly
SIGN UP FOR OUR eNewsletter
Receive trusted eCommerce, inventory and order management information.