Dydacomp Appoints Laura Hills Vice President of Marketing

PARSIPPANY, NJ, June 28, 2012 – Dydacomp, a leading provider of business technology platforms for small and mid-sized eCommerce and multichannel merchants, today announced the appointment of Laura Hills as Vice President of Marketing. She is responsible for driving Dydacomp’s corporate marketing, lead generation, public relations and strategic alliances initiatives.

Laura has extensive experience in delivering enterprise business application solutions to companies of all sizes, allowing her to focus on drawing visibility for the company’s Multichannel Order Manager(M.O.M.) and SiteLINK commerce management solutions. Her goal is to grow awareness of Dydacomp and its position as a leader in integrated eCommerce and multichannel solutions.

"Given Dydacomp’s commitment to innovation in the multichannel order management and eCommerce markets, there has never been a more exciting time to join the organization," said Laura. "In today’s online environment, there is more opportunity than ever for small to mid-sized retailers to create successful eCommerce stores that differentiate themselves by offering unique products and services and provide superior customer service experiences. Dydacomp helps these retailers compete against larger brands and ensures efficient and seamless order experiences for consumers while keeping costs low for retailers. I am looking forward to using my experience to help drive even greater awareness of the superior solutions and services that Dydacomp provides."

Prior to joining Dydacomp, Laura was most recently the Vice President of Marketing and Public Relations at CyberShift, a workforce and expense management service provider. There she focused on providing Cloud-based workforce management solutions to companies large and small. She has extensive expertise in delivering global enterprise business application solutions at Computer Associates’ (CA) interBiz division. At a previous position, Laura directed product management for Information Science Incorporated (InSci). She graduated Cum Laude from St. Thomas Aquinas College with a bachelor’s degree in mathematics.

"We are thrilled to add Laura to the management team at Dydacomp," said Fred Lizza, CEO, Dydacomp. "Right now, there is a tremendous growth opportunity for Dydacomp as more and more SMB retailers are looking to extend their businesses by leveraging our best-in-class solutions. In the months ahead, we will be announcing some exciting initiatives and I know that Laura is the right person to help bring our new vision to market."